BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 489	-5.2%	42.2%	-0.4	773 121	-5.1%	76.5%	0.1	-4.3%
MoM	7 241	-4.9%	44.9%	-4.4	3 420 912	-1.9%	76.6%	-2.7	4.5%
YTD	26 721	-33.1%	47.8%	-7.4	12 523 355	-32.8%	78.6%	-3.9	-22.7%
MAT	93 164	-21.9%	50.0%	-4.5	43 605 901	-13.5%	79.9%	-0.9	-14.9%
KAPSIKAM
WoW	17 099	-2.2%	2.3%	-0.1	6 930 667	-1.6%	2.5%	-0.1	1.2%
MoM	80 394	17.1%	2.6%	-0.3	32 223 468	17.4%	2.7%	-0.2	28.7%
YTD	266 457	-21.7%	2.7%	-0.1	106 517 919	-25.9%	2.9%	-0.2	-19.1%
MAT	970 344	-7.9%	2.8%	0.1	388 232 077	-10.8%	2.9%	-0.1	-10.1%
MILDRONATE
WoW	65 259	-0.3%	14.9%	-0.3	46 953 352	-0.4%	15.9%	0.1	-0.3%
MoM	277 444	30.4%	13.9%	0.4	198 135 298	31.3%	14.1%	0.4	32.8%
YTD	858 263	-52.9%	9.7%	-4.4	612 131 564	-38.2%	11.3%	-2.3	-31.3%
MAT	3 438 396	-33.6%	11.6%	-2.8	2 327 206 021	0.4%	13.1%	0.8	-17.8%
SULFARGIN
WoW	2 576	-13.8%	0.7%	-0.1	1 407 397	-14.6%	1.1%	-0.2	-3.0%
MoM	11 247	37.2%	0.8%	0.1	6 077 727	35.2%	1.1%	0.1	22.2%
YTD	34 588	-29.2%	0.7%	-0.1	18 828 622	-22.3%	1.1%	-0.1	-17.3%
MAT	129 483	-22.5%	0.8%	-0.1	69 748 620	-15.4%	1.1%	-0.1	-12.9%
VIPROSAL
WoW	17 167	11.8%	2.2%	0.2	6 391 263	13.3%	2.2%	0.2	1.4%
MoM	69 428	20.3%	2.2%	-0.1	25 705 745	21.3%	2.1%	-0.1	28.2%
YTD	226 045	-49.2%	2.2%	-1.3	83 598 058	-54.4%	2.2%	-1.5	-20.3%
MAT	918 849	-31.9%	2.5%	-0.8	356 279 162	-32.1%	2.5%	-0.9	-11.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	26 721	-33.1%	47.8%	-7.4	12 523 355	-32.8%	78.6%	-3.9	-22.7%
KAPSIKAM	266 457	-21.7%	2.7%	-0.1	106 517 919	-25.9%	2.9%	-0.2	-19.1%
MILDRONATE	858 263	-52.9%	9.7%	-4.4	612 131 564	-38.2%	11.3%	-2.3	-31.3%
SULFARGIN	34 588	-29.2%	0.7%	-0.1	18 828 622	-22.3%	1.1%	-0.1	-17.3%
VIPROSAL	226 045	-49.2%	2.2%	-1.3	83 598 058	-54.4%	2.2%	-1.5	-20.3%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	93 164	-21.9%	50.0%	-4.5	43 605 901	-13.5%	79.9%	-0.9	-14.9%
KAPSIKAM	970 344	-7.9%	2.8%	0.1	388 232 077	-10.8%	2.9%	-0.1	-10.1%
MILDRONATE	3 438 396	-33.6%	11.6%	-2.8	2 327 206 021	0.4%	13.1%	0.8	-17.8%
SULFARGIN	129 483	-22.5%	0.8%	-0.1	69 748 620	-15.4%	1.1%	-0.1	-12.9%
VIPROSAL	918 849	-31.9%	2.5%	-0.8	356 279 162	-32.1%	2.5%	-0.9	-11.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 489	-5.2%	42.2%	-0.4	773 121	-5.1%	76.5%	0.1	-4.3%
KAPSIKAM	17 099	-2.2%	2.3%	-0.1	6 930 667	-1.6%	2.5%	-0.1	1.2%
MILDRONATE	65 259	-0.3%	14.9%	-0.3	46 953 352	-0.4%	15.9%	0.1	-0.3%
SULFARGIN	2 576	-13.8%	0.7%	-0.1	1 407 397	-14.6%	1.1%	-0.2	-3.0%
VIPROSAL	17 167	11.8%	2.2%	0.2	6 391 263	13.3%	2.2%	0.2	1.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	7 241	-4.9%	44.9%	-4.4	3 420 912	-1.9%	76.6%	-2.7	4.5%
KAPSIKAM	80 394	17.1%	2.6%	-0.3	32 223 468	17.4%	2.7%	-0.2	28.7%
MILDRONATE	277 444	30.4%	13.9%	0.4	198 135 298	31.3%	14.1%	0.4	32.8%
SULFARGIN	11 247	37.2%	0.8%	0.1	6 077 727	35.2%	1.1%	0.1	22.2%
VIPROSAL	69 428	20.3%	2.2%	-0.1	25 705 745	21.3%	2.1%	-0.1	28.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца