Update: 25.04.2023

Last week: 15 week 2023 (10.04.2023 - 16.04.2023)

Last full month: March 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 489 -5.2% 42.2% -0.4 773 121 -5.1% 76.5% 0.1 -4.3%
MoM 7 241 -4.9% 44.9% -4.4 3 420 912 -1.9% 76.6% -2.7 4.5%
YTD 26 721 -33.1% 47.8% -7.4 12 523 355 -32.8% 78.6% -3.9 -22.7%
MAT 93 164 -21.9% 50.0% -4.5 43 605 901 -13.5% 79.9% -0.9 -14.9%
KAPSIKAM
WoW 17 099 -2.2% 2.3% -0.1 6 930 667 -1.6% 2.5% -0.1 1.2%
MoM 80 394 17.1% 2.6% -0.3 32 223 468 17.4% 2.7% -0.2 28.7%
YTD 266 457 -21.7% 2.7% -0.1 106 517 919 -25.9% 2.9% -0.2 -19.1%
MAT 970 344 -7.9% 2.8% 0.1 388 232 077 -10.8% 2.9% -0.1 -10.1%
MILDRONATE
WoW 65 259 -0.3% 14.9% -0.3 46 953 352 -0.4% 15.9% 0.1 -0.3%
MoM 277 444 30.4% 13.9% 0.4 198 135 298 31.3% 14.1% 0.4 32.8%
YTD 858 263 -52.9% 9.7% -4.4 612 131 564 -38.2% 11.3% -2.3 -31.3%
MAT 3 438 396 -33.6% 11.6% -2.8 2 327 206 021 0.4% 13.1% 0.8 -17.8%
SULFARGIN
WoW 2 576 -13.8% 0.7% -0.1 1 407 397 -14.6% 1.1% -0.2 -3.0%
MoM 11 247 37.2% 0.8% 0.1 6 077 727 35.2% 1.1% 0.1 22.2%
YTD 34 588 -29.2% 0.7% -0.1 18 828 622 -22.3% 1.1% -0.1 -17.3%
MAT 129 483 -22.5% 0.8% -0.1 69 748 620 -15.4% 1.1% -0.1 -12.9%
VIPROSAL
WoW 17 167 11.8% 2.2% 0.2 6 391 263 13.3% 2.2% 0.2 1.4%
MoM 69 428 20.3% 2.2% -0.1 25 705 745 21.3% 2.1% -0.1 28.2%
YTD 226 045 -49.2% 2.2% -1.3 83 598 058 -54.4% 2.2% -1.5 -20.3%
MAT 918 849 -31.9% 2.5% -0.8 356 279 162 -32.1% 2.5% -0.9 -11.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 26 721 -33.1% 47.8% -7.4 12 523 355 -32.8% 78.6% -3.9 -22.7%
KAPSIKAM 266 457 -21.7% 2.7% -0.1 106 517 919 -25.9% 2.9% -0.2 -19.1%
MILDRONATE 858 263 -52.9% 9.7% -4.4 612 131 564 -38.2% 11.3% -2.3 -31.3%
SULFARGIN 34 588 -29.2% 0.7% -0.1 18 828 622 -22.3% 1.1% -0.1 -17.3%
VIPROSAL 226 045 -49.2% 2.2% -1.3 83 598 058 -54.4% 2.2% -1.5 -20.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 93 164 -21.9% 50.0% -4.5 43 605 901 -13.5% 79.9% -0.9 -14.9%
KAPSIKAM 970 344 -7.9% 2.8% 0.1 388 232 077 -10.8% 2.9% -0.1 -10.1%
MILDRONATE 3 438 396 -33.6% 11.6% -2.8 2 327 206 021 0.4% 13.1% 0.8 -17.8%
SULFARGIN 129 483 -22.5% 0.8% -0.1 69 748 620 -15.4% 1.1% -0.1 -12.9%
VIPROSAL 918 849 -31.9% 2.5% -0.8 356 279 162 -32.1% 2.5% -0.9 -11.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 489 -5.2% 42.2% -0.4 773 121 -5.1% 76.5% 0.1 -4.3%
KAPSIKAM 17 099 -2.2% 2.3% -0.1 6 930 667 -1.6% 2.5% -0.1 1.2%
MILDRONATE 65 259 -0.3% 14.9% -0.3 46 953 352 -0.4% 15.9% 0.1 -0.3%
SULFARGIN 2 576 -13.8% 0.7% -0.1 1 407 397 -14.6% 1.1% -0.2 -3.0%
VIPROSAL 17 167 11.8% 2.2% 0.2 6 391 263 13.3% 2.2% 0.2 1.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 7 241 -4.9% 44.9% -4.4 3 420 912 -1.9% 76.6% -2.7 4.5%
KAPSIKAM 80 394 17.1% 2.6% -0.3 32 223 468 17.4% 2.7% -0.2 28.7%
MILDRONATE 277 444 30.4% 13.9% 0.4 198 135 298 31.3% 14.1% 0.4 32.8%
SULFARGIN 11 247 37.2% 0.8% 0.1 6 077 727 35.2% 1.1% 0.1 22.2%
VIPROSAL 69 428 20.3% 2.2% -0.1 25 705 745 21.3% 2.1% -0.1 28.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs